Since time immemorial, architects and interior designers have had hoardings of their design studios outside project sites. That’s great! But it’s hardly enough…
Here are 3 hacks to transform your sites, and your brand hoardings into active lead magnets:
1. Putting hoardings outside construction sites is pretty basic. How many of you also consistently have your subcontractors, supervisors and labour wearing your studio branding across all your sites?
Why should you invest in building a branded on-site presence? Because ensuring your on-site team wears branded gear, turns every site into a marketing opportunity. And transforms your labour force into your very own mobile sales team!
2. As opposed to online ads that have tracking built into them, offline ads such as site hoardings or billboards are much harder to track.
Pasting a QR code on your hoardings facilitates offline tracking, turning every hoarding into an interactive, digital experience!Make sure your QR code links to a unique web address. By tracking visits to that specific URL, you can approximate how many visits originated from your site hoardings! This specific URL can link to an exclusive page on your website, one that gets less traffic, such as your blog page. This makes tracking easier, helping you measure the effectiveness of your strategy.
3. In the case of residences, the people most likely to see your sites and hoardings are either people from the neighbourhood. Or someone passing by. And the latter won’t have more than 5 fleeting seconds to glance at your sign!
Stylizing your hoardings and on-site gear with bold colours and big, bright fonts is an effective way to stand out, grab attention and foster remembrance.
Transform all your projects and site hoardings into lead magnets using Zeyka’s 3-part framework today! For more such insights, follow Zeyka.ai on LinkedIn.
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