9 out of 10 designers say that deciding which interior materials clients want in their spaces is the biggest reason projects run over time & budget.
Why?
Because both, designers and clients are unable to understand how much different materials will cost.
And how they're all going to look and feel, together, in various spaces.
Why?
Because the current process of designing and selecting materials is terribly disjointed.
Why?
Because designers view the acts of designing, and material selection as 2 independent activities happening in a linear manner, and not in parallel.
But isn't every design simply 2 things: Planning spaces (plans, sections, elevations, 3Ds, massing) + Materials used in those spaces?
Wouldn't your design change if either of the two, your planning, or your materials change?
Relearning to view design- spatial planning and materials, as a singular, parallel activity, is the sacred secret to finishing your design projects 10X faster.
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