top of page

Here's the greatest insight I've uncovered From user interviews with 180+ architects & interior designers

Writer's picture: Zeyka IndiaZeyka India

9 out of 10 designers say that deciding which interior materials clients want in their spaces is the biggest reason projects run over time & budget. 


Why? 


Because both, designers and clients are unable to understand how much different materials will cost. 

And how they're all going to look and feel, together, in various spaces. 


Why? 


Because the current process of designing and selecting materials is terribly disjointed. 


Why?


Because designers view the acts of designing, and material selection as 2 independent activities happening in a linear manner, and not in parallel. 


But isn't every design simply 2 things: Planning spaces (plans, sections, elevations, 3Ds, massing) + Materials used in those spaces?


Wouldn't your design change if either of the two, your planning, or your materials change?


Relearning to view design- spatial planning and materials, as a singular, parallel activity, is the sacred secret to finishing your design projects 10X faster.


0 comments

Recent Posts

See All

Running Your Design Studio 101

I've spoken to 183 designers. >90% say their greatest challenge is selecting materials with clients. The biggest cause for delays, it...

Starting Your Design Studio 101

Why do soulless fucking work for long fucking hours, for a meagre fucking salary, and an obnoxious fucking boss, in a toxic fucking work...

Comments


bottom of page