Free, value-added content on your blog can establish you as a thought leader. Blogs are a great way of establishing authority, by positioning you as the guide in your client’s story.
Remember to give your blog posts an irresistible title. This irresistible title is what hooks your reader/client.
Here are 5 templates to create irresistible titles or hooks, for your blogs:
1. [X] essential tips for [topic]
10 essential tips for first time homebuyers to get their interiors done on time
2. My [topic] process from start to finish in [X] steps:
My design process from start to finish in 5 simple steps
3. My [X] step framework that [positive outcome achieved]:
My 10 step design framework to close design projects in 30 days
4. How to become [desired thing]:How to become a Starchitect and scale up your design studio
5. [X] things that destroy a [topic thing]:
5 things that destroy the essence of a home office
Your blog can be on Medium. Or on your own website. For starters, simply posting content on LinkedIn also works. Just start somewhere.
How generous should you be when offering free consulting in your blog posts? I believe you should be as generous as possible. When you help your customers solve a problem, even for free, you position yourself as a guide; as an expert.The more generous your brand is, the more reciprocity you will create. Give freely!
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